Offer a user a personalized view on relevant content
- How can a user receive personalized relevant content?
- Swissinfo currently looks the same for every user, and registration is hardly worthwhile.
- Swissinfo knows little about which users access which articles, which is bad.
- Although the front page should always remain curated, users should be able to consume their personalized news via "myswissinfo".
Advantages - Higher click through rate up to 300 %, KPIs of the recommendation easily measurable - More old articles are found i.e. higher ROI per article - Overall more views with the same amount of editorial work - Greater relevance
This could also be used for personalized Newsletter - Recommendation customizable (e.g. I do not like economic topics)